"The magnificent transformation of the Vston wall mounted stove at the Beijing HVAC exhibition - brand upgrading and reaching new heights"

2021-07-22 点击数：

On May 12, 2021, on the occasion of the opening of the ISHC&CIHE Beijing International HVAC Exhibition in China, the Fisidun wall mounted furnace exhibition area was bustling with people. As waves of joyful drums and gongs spread throughout the entire exhibition hall, attendees from all directions gathered in the upgraded exhibition area of the Fisidun wall mounted stove brand (E1 Hall 06D), igniting a hot atmosphere that ignited the entire E1 Hall.
 
Ruishi Opening Preface: Fisidun's Splendid Transformation Exhibits New Appearance

The sound of gongs and drums shook all directions, and applause thundered to reveal a new form. The "Fisidun" wall mounted boiler took advantage of the magnificent transformation and upgrading at the 2021 Beijing International HVAC Exhibition. "Ten years of trees, a hundred years of building Fisidun". As a growing small tree in the forest of wall mounted stoves, Fisidun has gone through more than ten years of market accumulation, and its brand has deeply rooted in the vast Chinese market, gaining the trust of customers and recognition from peers. In order to build a century old Fisidun with long-term considerations, focusing on market fluctuations, trend changes, and brand connotations, Fisidun has made great efforts to improve its internal skills: starting from brand positioning, brand philosophy, brand values, and brand name, injecting new energy into Fisidun's development, transforming its old appearance into a new one, and reshaping its brand image.

Hardcore Transformation: Injecting New DNA into the Vston Brand

As is well known, Fisidun has always adhered to the core concept of "safe heating" as its brand, focusing on the positioning of "safety". From technology to quality, to service, to after-sales, we strengthen the concept of "safety" in every link, strictly control every aspect of the product, and prevent defective products from flowing into the market, so that customers can buy and use with confidence. Explanation: What is "safe heating" and why "using a Fischshield wall mounted stove" is the best choice.

Although "safe heating, using Fisidun wall mounted boilers" has become a clear brand positioning concept of Fisidun, the brand image seems to have some shortcomings, and there are shortcomings! Is there still a lack of potential genes in the brand's DNA?! Based on this, Fisidun needs to further improve its genetic system in its brand image and upgrade the closed-loop concept of "safe heating". Therefore, the background and inspiration for brand upgrading are based on two foundations: the first is the French philosopher Descartes, who thinks of himself, and 'think' is the meaning of existence - to think of what customers think of, to think of the safety of quality, to think of technological changes, and to think of the future of development; The second one is to upgrade from the concept of quantity to the concept of quality, echoing the name "Fisidun" and building a brand safety image concept loop with the concept of safe heating and Fisidun wall mounted boilers. From "Fiston" to "Fist Shield", although the name only changes the sound of the two characters from "Si of a person" to "Si of a thought" and from "Dun of a position" to "Shield of a shield", the meaning of the characters is completely different.

Combining the above two concepts and the accumulation of the first decade or so of Fisidun, this brand upgrade has made Fisidun's brand positioning more precise and more in line with the company's own values. Especially in terms of product innovation, some series such as gas leakage alarm devices and the fully premixed adaptive technology provided by Fisidun have achieved results in brand upgrading, undoubtedly confirming that brand upgrading can better fit the brand value of Fisidun. After this brand upgrade, Fisidun will continue to uphold the principle of providing users with high-quality, efficient, and clean products

Feathered Wings Spread: Decadal Trees, Centennial Trees, Faith Shield

Since its establishment in 2008, Fisidun Wall Mounted Stove has a development history of more than ten years. It has always adhered to the business philosophy of product development, quality first, and brand development, putting customers first, improving product safety, and ensuring customer interests and experience first. After more than ten years of development, Fisidun wall mounted boilers have successively launched seven series, including fully premixed, condensing, zero cold water, plate exchange, sleeve wall mounted boilers, methanol furnaces, module furnaces, and more than 100 models of products. The product system can cover different levels and needs of consumer groups and market needs. It is a brand with a wide range of industry categories, product lines, and coverage. Fisidun is tireless, constantly innovating and improving oneself; After more than a decade of development, the brand has undergone four technological upgrades, laying a solid foundation for market recognition. And this time, we will once again upgrade and take the brand image and quality level to the next level, creating a century old brand called Fisidun, breaking through the cocoon, and spreading our wings.
Highlight Witness: Celebrities Gathering, Highlights Witness History
This time, the brand upgrade press conference of Fisidun wall mounted furnace is inviting heavyweight industry experts to witness. The brand upgrade launch ceremony was jointly held by Huang Aiming, Chairman of Guangdong Fiston Thermal Energy Technology Co., Ltd., Lou Ying, Secretary General of Guangdong Gas Water Heater Chamber of Commerce, Igor Eceiza, General Manager of Walmart Exchange Equipment (Kunshan) Co., Ltd. in the Asia Pacific region, and Yu Zhicheng, General Manager of Qingge Information, to press the upgrade start button and witness this important moment of Fiston wall mounted boiler brand upgrade together!
Subsequently, at the closing ceremony, Huang Aiming, Chairman of Guangdong Fiston Thermal Energy Technology Co., Ltd., and Igor Eceiza, General Manager of Walmart Exchange Equipment (Kunshan) Co., Ltd. in the Asia Pacific region, made miraculous moves to wake up the lion.
Joyful You and Me: Fashionable and Traditional Integration, Constantly Presenting Brilliant Performances

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